Orange Middle East and Africa has launched an ambitious new five-year strategy, dubbed ‘Trust the Future’ (2026-2030) aimed at accelerating digital, financial, and energy inclusion across a region experiencing rapid population growth and expanding digital adoption.
Operating in more than 15 countries and serving over 150 million customers, the company says the region remains a key pillar of its global growth, generating approximately €8 billion in revenue in 2025. With mobile usage continuing to rise, Orange envisions a vast expansion of its customer base in the coming years.
At the core of the new strategy is a commitment to building trust through reliable, secure, and inclusive services. The plan is anchored on three priorities. These include strengthening customer relationships, driving innovation across consumer and business markets, and improving operational efficiency at scale.
The telecom giant says it will deepen customer engagement by offering services tailored to evolving needs, while also expanding its infrastructure footprint. Investments in 4G and 5G networks, alongside digital platforms such as Orange Money and the Max It super app are expected to play a central role in this growth.
Connectivity remains a major focus. The company reports near-total 4G coverage across its markets, with 5G services already active in seven African countries and further rollouts underway. Close to 100 million users are currently on its 4G network, reflecting growing demand for data-driven services.
To support this expansion, the company says it will invest more than €1 billion every year in network infrastructure, including cross-border fibre projects and data centres designed to improve connectivity for businesses, governments, and individuals.
Beyond telecommunications, the company continues to expand its footprint in financial services. Orange Money now serves 47 million active users, providing essential banking alternatives for individuals and small businesses. The platform is projected to exceed 60 million users in the near future. Meanwhile, the Max It application, with over 20 million users across 16 countries, is positioning itself as an all-in-one digital platform combining telecom, payments, and everyday services.
Youth empowerment also features prominently in the strategy. Since 2019, Orange has trained about 1.4 million young people through its digital centers and university partnerships. These programmes focus on digital skills development, entrepreneurship, and startup support, with more than 450 startups already benefiting. The company aims to reach over three million young people by 2030.
In line with its sustainability goals, Orange is also expanding clean energy solutions through its Orange Energies initiative. Currently, more than 30 percent of its network sites in the region are powered by solar energy, a figure expected to increase as the company scales its environmental commitments.
The strategy also highlights key markets such as Morocco, where Orange serves nearly 20 million customers and continues to invest in infrastructure and data capabilities, positioning the country as a regional digital hub.
As the region continues to evolve, the telecom giant says its long-term approach will focus on delivering dependable services that enhance everyday life, ensuring connectivity, seamless transactions, and accessible energy solutions for millions across Africa and the Middle East.
