By Francis Kargbo
The company’s Afri Student Club is rolling out NLe1 million rewards to school children across Sierra Leone, offering Samsung smartphones, MiFi devices, airtime and cash prizes while supporting their education.
Africell’s Communication and Marketing Manager Kamanda Koroma said the club was set up as part of the company’s commitment to giving back to society and supporting education in the country.
Koroma said Africell’s broader vision is to take the Afri Student Club school tour to communities across the country. That way, students from different parts of Sierra Leone can get Africell SIM cards and benefit from the opportunities and rewards on offer.
“The programme goes beyond entertainment,” he said. “It is designed to give meaningful support to students and their parents while creating opportunities for young people.”
One of the main attractions of the school tour is the Afri Quiz. At every school visited, 25 students each receive NLe100, which comes to NLe2,500 in cash prizes per school.
Other prizes include Samsung smartphones, airtime top-ups and MiFi devices, which give students a portable way to get online.
According to Koroma, the programme will run throughout the year, and activities are already underway across the country. The first phase has reached about 120 schools, covering both primary and senior secondary institutions, with plans to visit many more.
Africell is targeting at least one school in every community, so students benefit wherever they live, Koroma said, adding that the company has put measures in place to sustain the initiative.
Beyond the school tours and prize distribution, Koroma said Africell is working to set up permanent Afri Student Clubs in schools across Sierra Leone. The clubs are expected to create lasting structures that keep students connected, encourage participation and offer continuing opportunities for engagement. The official launch of the school-based clubs is expected soon.
For Africell, the Afri Student Club is more than a promotional campaign. The company says it is part of a wider commitment to investing in young people, strengthening ties with schools and communities, and supporting the educational aspirations of the next generation.
Through this initiative, Africell aims to reach more students, reward participation, encourage learning and create opportunities that help school children and their families across Sierra Leone.
